In the context of the brand and communications responsibility of RADIX & partners, an international press conference for the energy drink MADDOX was held on 1 March 2004 in the Ritz-Carlton Doha/Qatar. Werner Schlager, who recently entered into agreement with the MADDOX group, presented his interesting strategic co-operation with the drink producer in a discussion round.

He has, as a testimonial, positioned a separately created drink especially for the Asian market (China, Korea, Japan) with a separate can design – the MADDOX-Schlager drink.

RADIX & partners managed to handle the completely prepared press material with an advance notice of only three weeks, the management of on-site organization, the holding of the press conference itself and the providing of follow-up support – including clipping services.

We are pleased with a further satisfied customer, good product positioning and are confident of a long-lasting, successful brand management.

The press conference in Doha/Qatar was the kickoff event for an international marketing offensive of the MADDOX group. RADIX & partners manages the brand MADDOX Energy on the international level in close co-operation with the producer, and is responsible for the communication with the respective national markets and diverse target groups.

The starting point was in the test markets Romania and Austria, the general launch begins now with Turkey, the Middle and Far East, with the focus of the MADDOX-Schlager drink product in the markets of China/Korea/Japan.